Celebrating 10 years of SeaWheeze in 2021.
It’s more than just a half marathon—it’s a collective expression of resilience and potential. Historically, SeaWheeze has been a full-weekend of fun, filled with yoga, music, unexpected surprises, and a pop-up shop with exclusive product. This year the whole world was forced to pivot and do things virtually (us included). This offerered us an opportunity to stretch the way we express ourselves in the digital and social space and allows us to reinforce the power of setting and keeping goals, thinking globally and acting locally. Inspired by heat mapping technology, the visual direction leans into ideas of transformation and progression— from resting to active, from the real to the digital, and from the current to the ideal.
It’s more than just a half marathon—it’s a collective expression of resilience and potential. Historically, SeaWheeze has been a full-weekend of fun, filled with yoga, music, unexpected surprises, and a pop-up shop with exclusive product. This year the whole world was forced to pivot and do things virtually (us included). This offerered us an opportunity to stretch the way we express ourselves in the digital and social space and allows us to reinforce the power of setting and keeping goals, thinking globally and acting locally. Inspired by heat mapping technology, the visual direction leans into ideas of transformation and progression— from resting to active, from the real to the digital, and from the current to the ideal.
ROLE: ART DIRECTION
COPY DIRECTION: ARRABELLE STAVROFF
STUDIO: LULULEMON
PHOTO: GEOFFREY KNOTT
VIDEO: COREY C WATERS
ANIMATION: GIMMICK
DESIGN: CAM DALES, SASHA VALVARDSSON, NICOLE FRATESI
COPY: MIKE BERARD, KIM BUDZIAK
AMBASSADORS: PATRICK PRESSGROVE, IMAN WILKERSON, MONA LAVINIA GARCIA, JOHN MARINO
COPY DIRECTION: ARRABELLE STAVROFF
STUDIO: LULULEMON
PHOTO: GEOFFREY KNOTT
VIDEO: COREY C WATERS
ANIMATION: GIMMICK
DESIGN: CAM DALES, SASHA VALVARDSSON, NICOLE FRATESI
COPY: MIKE BERARD, KIM BUDZIAK
AMBASSADORS: PATRICK PRESSGROVE, IMAN WILKERSON, MONA LAVINIA GARCIA, JOHN MARINO
